General Description
With the Higher Degree in Marketing and Sales Management, you will be fully trained to adapt to the market’s needs and leadership roles in any national or international company.
You can start your studies in Madrid, Valencia, Zaragoza, Navarra, Seville and Barcelona and, after three years, receive the Higher Degree in Marketing in any of these places. You can also take a fourth year in Madrid or Valencia and complete the necessary credits to achieve the Higher Degree in Marketing and Sales Management.
This is the only private degree in Spain that allows you to specialise in marketing by taking an additional year, through a master’s programme in any of the following areas: Sectoral Marketing, Business Management, Marketing Intelligence, and International Marketing.
This private degree has the highest level of expertise in marketing that is available and is positioned as leader in the sector since it combines all the tools of marketing and business strategy that are necessary to develop a successful career in any company.
Why study for a Higher Degree in Marketing and Sales Management at ESIC?
- A course that allows you to study abroad thanks to its international characteristics.
- An eminently practical learning methodology that is adapted to today’s business world.
- Personalised internship plans for each student, selecting the company that is best suited to your profile and preferences through the Student Development Support Plan.
- International Advice Service for Students.
- A high number of jobs and posts suited to your profile.
- International Student Advisor: individual student follow-up, including students from foreign universities.
- We offer a personalised student follow-up through the assignment of a personal tutor.
Student Profile
Upon completion of this degree, you will be capable of taking on any role related to:
- Marketing or commercial management.
- Market research.
- International commerce.
- Sales.
- Advertising and promotion.
- Direct marketing.
- E-commerce.
- Product manager.
- General management.
- Planning management.
- Investment evaluation.
- Controller.
- Cost analysis.
- Staff management.
Methodology
The methodology that we develop on all ESIC programmes has a continuous approach to today’s business world and is based on five pillars:
- Experience and current business affairs: exercises that combine theory and practice, knowledge and companies, real-life cases, simulations and presentations that are all vital in today’s business world.
- Dedicated teaching staff: professionals with years of experience, proven technical and academic ability, humane responsibility and enthusiasm for successfully completed work.
- International perspective and approach: student exchanges with other prestigious universities and subjects are taught in English during the latter part of the course.
- Personalised Follow-up: individual follow-up plan throughout the duration of the degree and Student Development Support Plan from the member of staff who is responsible for preparing students for their incorporation into the business world.
- Work environment: we are a unique institution, at ESIC you will be able to make use of our facilities whenever you want, including at night time and weekends
Unique methods to develop creative business strategies
Programme
The Higher Degree in Marketing and Commercial Management combines projects ranging from those developed individually to those that are more complex; i.e. developed through group work and require prior authorisation.
During the fourth year of the course, you will have to conduct a Final Project, choosing between different subjects that will let you learn about how the business scene functions and the best way to for you to develop within the field of communication and advertising.
1st Year 2nd Year 3rd Year 4th Year
FIRST YEAR
FIRST FOUR-MONTH TERM
CR
Introduction to Marketing
6
Consumer Behaviour I
3
Business Expression Techniques
3
Introduction to the company
6
Accounting I
3
Mathematic Analysis I
3
Microeconomics
4,5
IT Systems I
3
English
6
TOTAL FIRST FOUR-MONTH TERM
37,5
SECOND FOUR-MONTH TERM
CR
Consumer Behaviour II
3
Sales Techniques
3
Communication Theory and Structure
3
Statistics I
3
Accounting II
3
Mathematic Analysis II
3
Macroeconomics
4,5
IT Systems II
3
English II
6
TOTAL SECOND FOUR-MONTH TERM
31,5
TOTAL FIRST YEAR
69
SECOND YEAR
FIRST FOUR-MONTH TERM
CR
Commercial Management
3
Business Law I
4,5
Statistics II
3
Business Law I
3
Entrepreneurs 4,55
4,5
Analysis of Financial Statements
3
IT Applied to Marketing
4,5
English III
4,5
TOTAL FIRST FOUR-MONTH TERM
34,5
SECOND FOUR-MONTH TERM
CR
Commercial Negotiation II
3
Methods and Sales Forecasts
3
Multimedia Technology
3
Social Christian Thought
3
Market Research I
4,5
Company Organisation
4,5
Business Law II
3
Decision-Making Costs
4,5
English IV
6
TOTAL SECOND FOUR-MONTH TERM
34,5
TOTAL SECOND YEAR
69
THIRD YEAR
FIRST FOUR-MONTH TERM
CR
Marketing Management
4,5
Product management (English)
4,5
Commercial Distribution
3
Market Research
4,5
Publicity Planning and Management
4,5
Human Resources
4,5
Financial Accounts
4,5
Applied computing ( Business Management)
4,5
TOTAL FIRST FOUR-MONTH TERM
34.5
SECOND FOUR-MONTH TERM
CR
Price Management
3
Promotional Marketing
3
Foreign Commerce Techniques (English)
3
Sales Team Management
3
Company Management
6
Investment and Financing Decisions
4,5
Communication Management
3
Marketing Plan
4,5
TOTAL SECOND FOUR-MONTH TERM
30
TOTAL THIRD YEAR
64,5
FOURTH YEAR
FIRST FOUR-MONTH TERM
CR
International Marketing Management
4,5
Strategic Brand Management
3
Relationship Direct and Interactive Marketing I
3
Econometrics
3
Corporate Image Management (English)
3
Quantitative Models in Marketing
3
Strategic Management
6
Economic Environment
3
Sectoral Marketing
3
TOTAL FIRST FOUR-MONTH TERM
31,5
External Internship
24
End of Degree Project
6
SECOND FOUR-MONTH TERM
CR
Intercultural Negotiation (English)
3
Marketing Simulator
1,5
Relationship, Direct and Interactive Marketing II
3
Decision-Making Models
3
Operations and Technology Management
4,5
Company Creation
4,5
Budgets and Marketing Control
3,0
Business Ethic
4,5
Company Simulator
1,5
TOTAL SECOND FOUR-MONTH TERM
28
TOTAL FOURTH YEAR
59,5
Professional Careers
As soon as you have finished your time at university, we help you start your professional career by offering you professional guidance.
More than 3.500 job offers can be found using our Careers Department.
The ESIC professional careers service provides current and ex students with active job search instruments. Through individual follow-up, we offer information about the labour market, various training possibilities and the best way to be included in selection processes within important companies.
A specialised advice service with personalised tutorship that creates a professional insertion itinerary for students. This includes information about funding or subsidies for the setting-up of companies.
Alongside the events held by our department, we offer courses, seminars, conferences, round table discussions and presentations from companies that will help improve your professional growth and incorporation into the working world.
Recorridos internacionales
Conscientes de la importancia de las Relaciones Internacionales, mantenemos acuerdos de colaboración con entidades que aportan a nuestros alumnos convalidaciones de estudios, programas de investigación, cursos de verano, prácticas en empresa, intercambios anuales con doble titulación, oportunidades para ampliar el dominio del idioma, etc. con el fin adaptarte a las necesidades del mercado y desempeñar funciones directivas en cualquier organización, nacional e internacional.
Algunos de los múltiples recorridos internacionales que tenemos:
DOBLES TITULACIONES
- EPSCI-ESSEC: Titulación Superior en Gestión Comercial y Marketing + Diplome du Commerce International
- Florida Atlantic University: Titulación Superior en Gestión Comercial y Marketing + Bachelor in Business Administration
- Eastern Michigan University: Titulación Superior en Gestión Comercial y Marketing + MBA in International Business
- FH-Dortmund: Titulación Superior en Gestión Comercial y Marketing + Bachelor in Business Administration
INTERCAMBIOS ACADÉMICOS
- ESC Grenoble (Francia)
- ESC Rouen (Francia)
- Plekhanov Russian Academy of Economics (Rusia)
- International University of Geneva (Suiza)
- International University of Monaco (Principado de Mónaco)
- University of Plymouth (Reino Unido)
- Brock University (Canadá)
OTROS ACUERDOS
- Universidad San Ignacio de Loyola (Perú)
- ESPOL (Ecuador)
- TEC de Monterrey (México)
- Universidad Autónoma de Guadalajara (México)
- Vlerick Leuven Gent Management School (Bélgica)
- Universidad Católica de Guayaquil (Ecuador)
International Options
During the course of your studies at ESIC you will be able to develop broad and intense international activity, which is present during international congresses, multicultural events, exchanges of teaching staff and our traditional Summer Courses.
In addition, we havean International Advice Service for Students(SAIE).This is a specialised consultancy and advice department that helps students gather together all the documents that are necessary to study at the international universities that have training agreements with ESIC. We provide support for both Undergraduate and Master’s students.
When using this transversal service, an International Student Advisor will be on hand to provide you with all of the necessary help and guidance relating to:
- Documentation: sending, submission and correct preparation.
- Organisation of Orientation Meetings: explaining the functions and specific processes of each school.
- Welcome Pack and Orientation Day: orientation and introduction days for foreign Undergraduate and Master’s students and groups that come to study specific subjects. These include guided tours and cultural activities in the city of Madrid.
- Housing Service: housing agreements and offers so that you can enjoy a comfortable stay while you study.
Furthermore, we have a specialised language department, ESIC Languages, where you will be able to prepare and acquire the necessary skills in order to pass the first official foreign language exams. These exams will open doors to the majority of the most prestigious international training institutions.
Institutional Relationships
At ESIC we work closely with institutions in order to promote cultural extensions favouring the European and international dimension of all of our teaching activities, studies and investigations.
We strive to offer high quality teaching that is constantly developing, dynamic, professional and technologically advanced and commits to students through innovation. We have links and collaboration agreements with a number of institutions and companies from different productive sectors. Similarly, we are linked to many other Spanish, European and American universities that share our unique objective: to provide excellence in student training.
University
Rey Juan Carlos, Madrid
Article 8 of Decree 100/1999, of the 12th of July, from the Regional Education and Cultural Ministry of Madrid, establishes the registration terms between ESIC Madrid and the University Rey Juan Carlos, Madrid.
University
Miguel Hernández, Elche
Decree 154/1999 of the 17th of September, from the Government of Valencia, establishes the registration terms between ESIC Valencia and the University Miguel Hernández, Elche.
We strive to improve your education 365 days a year, 24 hours a day.
Funding and Grants
As a student of the Official Marketing Degree at ESIC, you have the opportunity to study in more than 150 Universities and Business Schools throughout Europe by participating in the Erasmus Programme. This grant enables European students that have passed their first year of university to study in other European countries:
- Maximum duration of 12 months.
- Validation of completed course subjects.
- Available funding to help cover additional expenses.
- Compatible with national grants for study courses.
Furthermore, ESIC students with Official Marketing Degrees are entitled to participate in the Leonardo da Vinci Programme, which promotes professional internships in companies within the EU:
- Aumentando la cooperación entre centros, organizaciones, empresas, interlocutores sociales y otros organismos europeos.
- Facilitando el desarrollo de prácticas innovadoras en los ámbitos de la educación y formación profesional
- Mejorando la transparencia y el reconocimiento de cualificaciones y competencias.
Course prices and campuses
Madrid
September
2012
Price in cash: 6.450 €/1st Year
Price in instalments: 5.850 €/1st Year
Valencia
September
2012
Price in cash: 5.378 €/1st Year
Price in instalments: 5.378 €/1st Year
Zaragoza
September
2012
Price in cash: 5.243 €/1st Year
Price in instalments: 5.430 €/1st Year
Navarra
September
2012
Price in cash: 5.243 €/1st Year
Price in instalments: 5.430 €/1st Year
Sevilla
September
2012
Price in cash: 5.243 €/1st Year
Price in instalments: 5.430 €/1st Year
Barcelona
October
2012
Price in cash: 5.430 €/1st Year
Price in instalments: 5.430 €/1st Year
Documentación del programa